HLTH & ViVE
Events · B2B
$7.2M revenue
↑ REVENUETicket sales driven across two flagship healthcare events, at roughly $5 a conversion.
Google Ads & Microsoft Ads · Founded by an ex-Googler
Get in front of the customers already searching for you.
When someone searches for what you sell, you want to be the answer they click, not the spot a competitor overpaid for. BERK Labs builds and runs your Google Ads so the right buyers find you, and your budget stays on the searches that turn into business. Founded by ex-Googler Joshua Berk.
Schedule your auditvitamin C serum
Ad
GlowLab | Clean Skincare
glowlab.com
Organic
Radiance Beauty Co.
radiancebeauty.com
Be the answer at the exact moment they're searching, for the searches worth winning.
- $0M+ad spend managed
- 0+paid accounts optimised
- 0 yrsat Google and in the field
- 0accounts handed to junior staff
Why Google Ads
Search is the one channel where people tell you they’re ready to buy.
Nothing else works quite like it. A Google search is a person describing exactly what they want, the moment they want it. Show up for that and you’re not interrupting anyone. You’re the answer.
The catch is in the running. Done badly, you pay for every wrong click and the channel feels like a tax. Done well, it’s the most direct, most measurable pipeline you have. Same platform, completely different outcome, and the difference is entirely in the management.
The moment they’re readyLive demand
- emergency healthcare near meHigh intent
- best CRM for small teamsHigh intent
- buy standing desk onlineHigh intent
- invisalign cost near meHigh intent
Every one of these is a hand raised. We make sure you’re the answer they click, on the searches worth winning.
Receipts
What the service has done for clients.
Real clients, real numbers, from our case studies. Past work, not a forecast, and not a promise of what yours will do.
Adria Marble & Granite
Home & local
20× cheaper leads
↓ COST/LEADCost per conversion fell from ~$400 to $20, and revenue doubled after we took over the account.
MD GLAM · Dr. Cat
E-commerce
$450k+ sales
↑ SALES2,200+ tracked sales in a single year for the skincare brand, via Performance Max & Dynamic Search.
The Paramedic Coach
Education
300% ROI
↑ MONTH 1Return in the very first month, with cost per acquisition down ~50% after a full account rebuild.
Kibbles & Cuts
Pet care · Local
5× return
↓ CPC −74%$5 back for every $1 spent; new customers from ads up 27× year on year.
Indigo Health Clinic
Healthcare
35¢ per view
↑ 10M+ VIEWSLaunched a brand-new online product line from scratch, over 10M video impressions at 35¢ each.
★★★★★
"Our conversion costs are just $20. That's a deal I'll happily take all day long."
★★★★★
"Joshua Berk and his team were different: a profoundly deep knowledge of both the tools and my industry."
Figures and quotes drawn from BERK Labs client case studies. Full case studies available on request.
The service
Full-service Google Ads management. Run end to end.
Not a one-off fix. A senior strategist builds, launches and improves the account every week, and it stays yours the whole time, with full access and ownership.
Account build & structure
A clean, intent-based architecture, or a rebuild of the one you have.
Keyword & audience research
The searches worth winning, the audiences worth reaching, the ones to exclude.
Ad copy & creative
Ads written to earn the click from the right buyer, and filter out the wrong one.
Bid & budget management
Spend steered toward what converts, not whatever the algorithm drifts to.
Conversion tracking & attribution
Proper tracking so you know which keywords and ads actually drive revenue.
Search, Shopping, PMax, Demand Gen & Video
The right campaign types for your goals, nothing running without a clear reason.
All of it visible in a live reporting dashboard and optimised by a senior strategist every week, not reviewed once a month and left to run.
How it works
From first call to scaling, in four steps.
You start here
Audit · $500
A senior strategist opens your live account and hands you a prioritised three-point plan. Credited toward a build or management, so it’s effectively free if you continue.
Step 02
Strategy & build
Targeting, structure, ad copy and conversion tracking, all built to plan and approved by you before a penny is spent.
Step 03
Launch
Campaigns go live, fully tracked, with your live dashboard switched on from day one.
Step 04
Optimise & scale
Hands-on senior work every week, and we only scale spend once it’s reliably profitable.
Joshua BerkEx-Google
Founder · former Google Ads strategist · $43M+ in spend, 1,300+ accounts
Why BERK Labs
Run by the people Google trained, not the juniors a big agency hands you.
Inside knowledge
An ex-Google team
A decade at Google and in the field. We know the levers that move an account and the defaults that quietly drain it.
Senior team
No juniors on your budget
The senior people who audit your account are the ones who run it. No hand-offs, no rotating reps.
Visible
A live dashboard, not a monthly PDF
Spend, conversions, CPA and ROAS on demand. The numbers we act on are the numbers you can see.
Honest
We scale on profit, not hope
We won’t pour budget in until it works, and we won’t promise results no one controls.
What it costs
Ongoing management is the service. The audit is how you start.
Most agencies hide pricing to get you on a call. We’d rather you see it up front. Pick whichever way of working suits how you like to buy.
Paid audit · start here
$500
Your way in: a senior review of your live account and a three-point plan, on the call. Credited toward a build or management, effectively free if you continue.
- Full review: campaigns, keywords, tracking & spend
- Three prioritised fixes, yours to keep
The engagement
Monthly management
from $2,000 / mo
The core service: a senior strategist building, running and scaling your Google Ads end to end. $0 upfront on an annual plan, with a 90-day risk-free exit.
- Build, launch & weekly senior optimisation
- Search, Shopping, PMax, Demand Gen & Video
- Live dashboard & direct senior access
- $0 upfront, nothing to pay to get started
Full account set-up & build
$10,000 / account
We build your entire account properly, then it’s yours. No contract, no lock-in. Keep us on month to month, or run it in-house and we’ll show your team how.
- Complete build: structure, campaigns, tracking & creative
- No contract, month-to-month management if you want it
Risk-free startNot happy? Cancel within your first 90 days, for any reason.
Audit creditedYour $500 goes toward a build or management, effectively free.
Profit-first scalingWe don’t raise spend until it’s profitable.
No guarantees, no gimmicksSenior execution and full transparency instead.
Read this before you schedule
We turn away more accounts than we accept.
We keep our client list small on purpose, so every account gets senior attention. Here’s a quick way to tell whether we’re the right fit for each other.
Good fit
A fit if you…
- Make $1M+ a year and spend $10k+/month on ads
- Sell into a real market with genuine search demand
- Want Google Ads run properly, start to finish
- Want one senior lead, not a rotating account team
Maybe later
Probably not if you…
- Are pre-revenue or testing with a few hundred a month
- Want one team for ads, social, SEO and the website
- Need a guaranteed lead count or a fixed ROAS promise
- Are shopping purely on who’s cheapest per hour
Straight answers
Before you schedule.
Why start with a paid audit?+
It’s the lowest-risk way to see how we work. You get a senior review and a three-point plan you keep, and the $500 is credited toward a build or management, so it’s effectively free if you continue with us.
Is there a contract?+
Management runs on an annual plan with nothing to pay upfront, and a 90-day risk-free window where you can cancel for any reason. The account build is the opposite: paid per account, no contract, month to month after.
How fast can ads be live?+
Usually three to four weeks from kickoff: audit, a plan you approve, tracking, then launch. Nothing goes live until it’s right.
What’s a sensible starting budget?+
Around $100/day in ad spend is a solid floor for most accounts; we work best with businesses spending $10k+/month. We’ll confirm what fits on the audit.
Do you guarantee results?+
No, and be careful with anyone who does. What we commit to: senior hands-on work, full transparency, a 90-day risk-free start, and not scaling spend until it’s profitable.
Schedule your audit
It all starts with an audit.
$500, credited toward a build or management, effectively free if you continue. If you’re a fit, you’ll book straight away. If not, the team will reach out by email with the right next step.
Risk-free startCancel within your first 90 days, for any reason.
Audit creditedYour $500 goes toward a build or management.
Profit-first scalingWe don’t raise spend until it’s profitable.
No guarantees, no gimmicksSenior execution and full transparency.
Every audit is run by a senior, ex-Google strategist.
Founded by Joshua Berk · $43M+ managed.
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See if we’re a fit.
We ask so we only put a paid audit in front of accounts it’ll actually help.